Over the past three months, Bead has seen a 200% increase in online leads for custom contact pins. These leads, driven from both from organic search and referral sites, are proving to be qualified prospects whose custom needs range from PCB pins to automotive contacts to telecom pin assemblies.
Bead's engineering and manufacturing capabilities allow them to design, tool and produce custom contact pins very quickly with minimal tooling charges. These unique capabilities provide Bead's customers with a competitive advantage when off the shelf products are not available.
The increase in leads is the result of a more tailored inbound marketing strategy, a better understanding of SEO, and diligence in adding fresh content. Bead's initiatives to improve its inbound marketing efforts include the addition of several targeted landing pages, a new blog and an overhaul of their paid search campaign.
“We have always had the unique capability to provide custom contact pins at low cost, but now that we can disseminate that information online, to the right audience, it’s beginning to pay off”, said Ron Andreoli, President at Bead Electronics. RWKP98UGAHDM
Read the full press release.